Ronda Shipley, EVP of Business Development & Strategies
As Senior Vice President of Business Development & Strategies for Direct Travel, Ronda Shipley is responsible for the strategic planning and leadership disciplines for Direct Travel’s U.S. Sales Team. A highly respected industry executive, Ronda is an integral part of the success of Direct Travel and works aggressively to develop new sales strategies, which include identifying key areas for savings and developing realistic business plans for long-term achievement. Ronda brings over 27 years of leadership experience in the travel industry and specializes in client consulting, financial analysis, program development, and strategic sales. She comes to Direct Travel from Travel Leaders Corporate, where she led Global Sales efforts for over 10 years. Prior to becoming part of the Travel Leaders Corporate team in 2003, Ronda served as the Vice President of US operations for Getz International Travel for over 18 years, which was later acquired by Navigant International.
