Meetings & Events XP

Tuesday, August 6
Booth #1437 – Demo Theater 

3:00 – 3:20 p.m. CST

It’s not about having “things,” it’s about experiences. Seeing, touching, learning and being immersed in a memorable and personal way. That’s what people want. It’s a universal trend that touches all generations. Everyone loves the anticipation and thrill of a live experience. In the Meetings & Events XP, see firsthand how Creative Group, a Direct Travel company, has developed a human-centered design methodology to create client centered meetings and event experiences.

  • Learn how we use our i|xperience® design methodology to change participant behavior based on our client’s goals
  • Understand the components needed to create an experience
  • Engage in a hands-on exercise and create an experience

Register to see how Creative Group is creating business-changing experiences that help people thrive.

When you attend an XP Series session, you’ll be eligible to win a vacation, airline tickets and other great prizes by playing the Direct Aim game.